February 17, 2018
London Modest Fashion Week will “celebrate” Britain’s growing sharia-compliant fashion industry — less than two weeks after women living under Islamic fundamentalist regimes risked imprisonment when they burnt their hijabs on No Hijab Day.
Described as an “exciting addition to the London fashion calendar” and “a celebration of style and global cultures”, London Modest Fashion Week will showcase “modest style” lines on the catwalk this weekend.
The show will also put on a sharia legal clinic and zakat (religious tax) hub at the Victoria House, Bloomsbury Square, venue.
Organised by the Islamic clothing curator Haute Elan, the fashion website’s founder Romanna Bint-Abubaker said in 2017: “The fastest growing global consumer is at the moment the Muslim market.
“One in three people by 2030 will be a Muslim in the world — that’s a huge population.”
Last year’s inaugural show was sponsored by the makeup brand Illamasqua which promised would “never knowingly sell” their products to supporters of U.S. President Donald J. Trump. This year, it is sponsored by the major American haircare brand TRESammé.
Labelling sharia-compliant clothing “modest” begs the question whether women who do not comply with Islamic fundamentalist rules — and are ‘insufficiently’ covered — are deemed “immodest”.
Less than two weeks ago, social media was dominated by pictures and videos of women in Middle Eastern countries with strict legal dress codes burning their Islamic headscarves, or hijabs, accompanied by the hashtag #NoHijabDay.
The protests were in support of Iranian women demonstrating against the legally mandated headscarf that has been part of the Islamic Republic’s dress code since the country’s Islamic fundamentalist revolution in 1979.